Advertise with KCHI
Local Reach. Smart Investment.
Radio Advertising in Chillicothe & Mid-Missouri Made Cost-Effective
When you advertise on KCHI 102.5 FM, 1010 AM, and KCHI.com, your message reaches people where they live, work, and travel — at home, on the job, in the car, and everywhere in between.
Radio is mobile, trusted, and action-driven — a proven way to connect with your audience.
Why Choose KCHI Radio?
- Local & Regional Reach – Serving Chillicothe, MO and the surrounding Mid-Missouri area.
- Cost-Effective Advertising – The greatest amount of coverage for the least amount of investment.
- Community Connection – Be part of the broadcasts listeners enjoy daily.
- Multi-Platform Impact – Combine on-air, online, and social media for your brand reinforcement.
- Trusted Voices – Ads on familiar stations create stronger recall and consumer confidence; your own voice on commercials instills even more trust.
Why Radio Works
Your Return on Investment, Backed by Current Data
- AM/FM radio dominates ad-supported audio time. Across the U.S., radio accounts for the majority of daily ad-supported audio usage (e.g., 47% among 18–34 and ~74% among 35+ in Q4).
- Most audio time overall is with ad-supported sources (not ad-free). Edison’s Q1 2025 Share of Ear shows 64% of daily audio time is ad-supported.
- Radio is consistently a top-tier ROI driver in Marketing Mix Modeling (MMM) when measured with sufficient weight, per Nielsen.
- Independent MMM summaries echo this: AM/FM ranks near the top for ROI when advertisers include it at meaningful levels.
- Local radio adds trust and immediacy, and it reaches people in moments when buying decisions happen—on the road, at work, and in stores. Link your message to community content to increase recall.
Our Signature Promotions
Farm 40 Free
January – March
Celebrate Midwest agriculture with our largest giveaway — nearly $5,000 in prizes to one area farmer! Includes sponsorship recognition and an attractive ad schedule that keeps your name top-of-mind.
Fire Up the Summer
April – July
This backyard furniture giveaway captures the excitement of warm weather. Includes a registration box at your business to drive in-store traffic, paired with your ad schedule.
Hornet Sports
August – March
Fan Club
August – February
Your ad runs during all Hornet Sports broadcasts — simple, effective, and high-reach.
Christmas Wishbook
October – December
Over 3,000 printed Wishbooks distributed to participating sponsors.
Includes: A print ad or coupon in the book, Games, giveaways, and coloring contests for children, Sponsorship mentions during your ad schedule
Big Deals
January – December
A trade-based advertising option: provide gift certificates to KCHI’s Big Deals online store, and we turn them into on-air ads — no cash outlay required.
Drives both foot traffic and brand awareness.
Digital Add-Ons
January – December
MAXIMIZE your exposure with KCHI.com and Facebook promotions:
- Full-color ads on our website or pinned to the top of our Facebook page
- Flexible updates to keep your message fresh
- Works in tandem with your radio spots for greater impact
- Cost-effective reach to a focused audience
How to Get Started
- Choose your preferred promotions or digital packages.
- Send us your ad copy or let our team create one for you.
- Lock in your ad schedule.
- Watch your visibility and customer engagement grow.
Contact KCHI Sales
- Tassie Elkins – kchisales@greenshills.net
- Michelle Epperson – office@kchi.com
- Patti Leatherman – patti@kchi.com
- 421 Washington St., PO Box 227, Chillicothe, MO 64601
- 660-646-4173
Frequently Asked Questions
How much does it cost to advertise on KCHI?
Rates vary by seasonality, program, spot length (:30/:60), and weekly frequency. Tell us your objective and budget range; we’ll recommend the best-fit schedule.
What’s the difference between a sponsorship and an ad?
Ads are direct messages placed in commercial breaks.
Sponsorships integrate your brand around content (e.g., sports, promotions) to create association and goodwill; extra on-air mentions are included at no extra cost
Can I trade product for ads?
Yes! Big Deals trade certificates will fund your schedule.
Do you help write and produce spots?
Yes. We’ll script and produce your message and guide timing/rotation to match campaign goals at no extra charge.
Can I combine radio with digital?
Yes! Pair your on-air schedule with KCHI.com placements and/or a Facebook pin for more repetition and clicks.
